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Archive for March, 2011

Using Promotional Products to Advertise Your Business

Saturday, March 5th, 2011

Many businesses are using promotional products to advertise their business. Since competition is very steep in certain markets, effective advertising can make the difference between success and failure in business. Companies can use traditional giveaways such as t-shirts and hats, or less traditional items, such as eco friendly or computer products, to promote their company.

Many business owners struggle to find the perfect avenue to promote their business. Not every owner can afford advertisements on television or on the radio. In addition, the mass media may not always reach their niche market. Many companies choose to purchase promotional items to advertise their business.

Some choose to personalize clothing, such as t-shirts, hats or jackets. These materials can be embroidered with the company’s name or contact information. The wearer then advertises the company to others while walking around in the branded clothing. Many sports brands have used this medium with great success.

Among the promotional products that are inexpensive to produce and very effective in getting your name out, are magnets with your contact information, such as your phone number, email address, and mailing address. People can place your magnets on the refrigerator as a constant reminder.

Metal or plastic key chains are also inexpensive and an effective way of advertising because individuals use keys every day to get into their house or office. People also use pencils and pens regularly at work and at home. Pencils tend to be cheaper than pens, however when it comes to usage, most people prefer pens to pencils.

Finally toys can be great giveaways, especially if your merchandise has to appeal to kids and parents. Fast food companies have realized the value of toys and their giveaways are a great draw with kids. With all these promotional objects, it is important that the potential client have access to your contact information, so make sure you use visible fonts and that all contact information is accurate.

Many firms are also using memory sticks as a way to promote their product. Memory sticks are a useful product that we use every time we need to save a document. Every time we look at the stick it helps us remember the company name. In addition, you can offer promotional CD cleaners, mouse pads, cases and other computer accessories.

Some companies also use eco-friendly giveaways. Individuals who are passionate about saving the environment will give more notice to eco-friendly products. Many eco-friendly items are made from recycled, eco-friendly plastic or anything that is biodegradable or made with organic materials. Some great gifts include recycle key chains or organic shirts, bags or hats. You can also hand out recycled pens, pencils and mugs and many are even giving away solar powered accessories. This is a great way to show everyone that your company is responsible and environmentally conscious.